Companies have been taking steps to keep fake reviews off their sites, including Amazon, which just filed a lawsuit.
A new study looked at how much money Americans are losing when phony online reviews make a bad product look good.
A UK consumer group set up a shopping website to watch how people respond to fake reviews. They found when fake reviews were put on a low-quality product, people were about 50 percent more likely to buy it. They also found that frequent online shoppers were more likely to fall for fake reviews than less experienced ones.
Companies have been taking steps to keep fake reviews off their sites. Amazon just filed suit against administrators of thousands of Facebook groups they said help coordinate fake reviews for profit.
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