EXCLUSIVE: Concord’s Film & TV unit has teamed with Pose and Vikings executive producer Sherry Marsh of Marsh Entertainment as well as Jane the Virgin executive producer Jorge Granier of Aquari…
executive producer Jorge Granier of Aquarius Pictures and Sergio Pizzolante (, the label that popularized salsa music. Concord’s Sophia Dilley and Fania’s Bruce McIntosh will co-developing the project and serving as executive producers.
Founded by Johnny Pacheco and Jerry Masucci, New York-based Fania Records is considered by many to be “the Motown of Latin Music.” It flourished from the late 1960s to the mid-’80s, becoming highly influential both musically and culturally. The label spread the sound of salsa music from the clubs of New York City to the rest of the world and became a revered global brand in the process.
Fania created its own unique sound: the apex of tropical music, combined with the swing of big band jazz and the gritty vibe of American R&B. The label provided an artistic haven for a young generation of groundbreaking musicians including Ray Barretto, Rubén Blades, Willie Colón, Celia Cruz, Héctor Lavoe, La Lupe, and Eddie Palmieri — taking Latin music and transforming it into a global movement.
Said Marsh, “I love this project and am so excited to be working with Sophia and her colleagues at Concord, along with Jorge and Sergio. Our Fania project allows me to continue my commitment to develop stories that are inclusive and diverse, embracing the richness of different cultures. Music has always been important to me. It speaks to all people. It can be healing and an expression of humanity. It’s something that touches us all.
Indie music outlet Concord’s TV slate includes teaming with Skydance Television on a series based on Rodgers and Hammerstein’s, to be directed by John Lee Hancock and co-written by Bekah Brunstetter. It recently produced“We are so excited to be working with Sherry, Jorge, and Sergio to bring the Fania story to life,” said Sophia Dilley, Concord’s VP Film & Television Development and Production.
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