Brazilian brand Farm Rio, which has seen increased demand for its happy resort lifestyle clothing during the pandemic, is expanding its retail footprint.
Brazilian brand Farm Rio, which has seen increased demand for its happy resort lifestyle clothing during the pandemic, is expanding its retail footprint in Southern California.
Brazilian architect Marcelo Rosenbaum transformed the spaces into tropical oases, inspired by flea market booths, a reference to the brand’s history. “Our slogan is ‘dressing in happiness,’ and that mood is fitting with the moment.…We had a great first quarter and we’re getting ready for a great summer,” said Fabio Barreto, chief executive officer of Farm Rio Global, sharing that the brand’s sales grew 135 percent compared to the first quarter of 2020. “We’ve been having great momentum in the U.S.
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