Vilebrequin is teaming up with contemporary art Swiss publishing house JRP Editions for a limited-edition collection of art-inspired swimwear.
“Our swimsuit fabrics are an entirely new terrain for artists,” Herlory explained. “We do not consider what we do art; we’re more focused on reproducing artists’ work as closely as possible to the original in the most honest and respectful manner. With the know-how of Vilebrequin studio and ateliers, we are capable of delivering printing techniques that reproduce an original artwork’s unique color and contrast as faithfully as possible.
who also serves as director of MAMCO, a contemporary art museum in Geneva, and Arnaud Hubert, chief executive officer of JRP Editionsas possible,” Bovier said. “This meant bringing together artists with radically different approaches, but who share an interest in how their work can migrate from the canvas or walls to textile. They are united by a common thread: the power of their work, the clarity of their artistic language and the integrity with which Vilebrequin handled their projects.
A second drop, the “Faces in Places” print by artist Kenny Scharf will come out June 21, followed by a second capsule later this year and a third in early 2023.Vilebrequin was founded by Fred Prysquel in Saint-Tropez in 1971 as a men’s swimwear business.
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