'So glad my brother being shot in the head at Columbine inspired your super edgy hoodies'
The brand was swiftly slammed for exploiting the tragic shootings to sell a few sweatshirts, with many questioning how a living, breathing human could actually come up with this fashion “concept” and consider it a good idea.On Twitter, a spokesperson for the Vicky Soto Memorial Fund, established in honor of teacher Victoria Soto was lost her life at Sandy Hook Elementary School, posted, “This is just absolutely horrific. A company is make light of our pain and other’s pain for fashion.
This is just absolutely horrific. A company is make light of our pain and other’s pain for fashion. Selling sweatshirts with our name and bullet holes. Unbelievable.
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