Drest is updating its platform and aiming to enrich the experience for gamers and fashion and luxury brands.
, chief executive officer of Drest, said the new investment “is testament to the strength of our product delivery and pipeline of ideas, and will help Drest scale” in a tough market.
“We’re luxury fashion, beauty, jewelry, entertainment, interiors, travel — all of these different categories and audiences are relevant when you come into one of our challenges. There are so many opportunities for customer acquisition, engagement excitement and content. For the brands, we are a fantastic marketing channel to an audience they are trying to address,” Bridgett claimed, adding that brands are intrigued by the possibilities of gaming.
Edwards said the new funding “will support Lucy in her quest to bring the merged worlds of gaming and fashion to an excitingly large global audience.” “We’re also very keyed in on all of the Web 3.0 initiatives, whether that’s in digital fashion, augmented reality or virtual reality,” with the ongoing aim of enriching the customer, and brand, experience, she added.
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