A review war then erupted after an employee wrote a message in support of Gaza and Palestine on a chalkboard outside the cafe on 18th Street.
Fayes Coffee was “review bombed” earlier this month after an employee wrote a message in support of Gaza and Palestine on a chalkboard outside the cafe’s 18th Street entrance.
A customer saw the message and complained to the staff about it, said Michael McConnell, the store’s owner. Later, images of the chalkboard and complaints were circulated in Jewish Facebook groups, resulting in a bluster of over 400 negative one star reviews onThe message is no longer up, but the effect was immediate: Fayes’ rating had plummeted.
At the same time, the cafe received complaints and threats over the phone, from callers across the country like Philadelphia, LA, Israel and Chicago, said McConnell. In defense of the cafe, however, Food Not Bombs — a local non-profit food bank — posted on Instagram the very next day, calling for users to write positive reviews in support of the staff at Fayes.
All of its employees live close by, know customers by name and are involved in the community, said McConnell.
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