The campaign aims to reach almost 10.7 million students ages 12 to 17 who might be at risk of vaping or have already started.
The effort is part of the FDA's "The Real Cost" youth e-cigarette prevention campaign, a $60 million initiative that launched last year through social media, digital content and posters at high schools nationwide. The new ads feature street magician and social media personality Julius Dein performing illusions with people's vapes by appearing to turn them into traditional cigarettes.
The latest court decision came on the heels of the FDA issuing its final guidance last month for e-cigarette makers to submit premarket tobacco product applications, giving these companies a clearer path to seek official authorization to market their products.In a statement last week on the recent court ruling, Sharpless said"the FDA stands ready to accelerate the review of e-cigarettes and other new tobacco products."CNN's Jacqueline Howard contributed to this report.
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