Austin Rise has been a work in progress to build a completely new semi-pro women’s soccer team. Instead of rebranding or building off of their previous team, the six co-founders wanted to create an entirely new brand.
AUSTIN, Texas — Six women have come together to create a new soccer legacy in Austin.
One thing that makes Austin Rise stand out from other teams is that the team is 100% owned by women. “Women are the only people who are going to understand another women’s experience going through all this. I’ve never been in a position all my life where I had actual women leaders. It’s always been men at the top. It’s different. Especially the way, the dynamic of sports, how it’s treated and everything, and how women athletes are treated, we really just don’t get that much often,” said Austin Rise co-captain Hanna Sanderson.
Of course, entering their first year in a new league with significantly more teams provides a new kind of challenge. “Something that we talked about from the start was making sure there wouldn’t be any kind of conflict of players. That was very top-of-mind intentionally because we wanted to make sure there would never be another player or anyone else who perceived us as having some type of advantage in the club,” said Reed.
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