WWD took a tour of the new show, which opens to the public on Friday at Museo Ferragamo and is set to appeal shoe aficionados and more.
staged here that stands out and hits differently than the others: a room displays many, yet only just a small part of, the 369 patents filed by the brand’s founder
Ferragamo drew parallels with the first retrospective the company dedicated to the founder, which was staged in 1985 at Palazzo Strozzi, before becoming an itinerant show that touched base at the likes of the Victoria and Albert Museum in London; the Museum Bellerive in Zurich; the Los Angeles County Museum in California; the Sogetsu Kai Foundation in Tokyo and the Museo des Bellas Artes in Mexico City.
The two-storied location stood opposite Grauman’s Egyptian Theatre, which fueled the brand’s connection with the world of cinema. The Egyptian Theatre hosted theatrical performances and Hollywood premieres, including “The Ten Commandments” movie directed by Cecil B. DeMille, who asked Ferragamo to design and make the shoes for the main characters.
Further connections with artworks of different eras are explored in an expansive room dedicated to his inventive use of humble materials such as fish skin, wood,raffia, hemp, cork and even cellophane obtained by twisting candy wrappers — all creatively employed way before upcycling became trendy.
Here, inventions take center stage, such as the cork wedge heel Ferragamo came up with in 1937, when economic sanctions imposed on Italy made impossible to import German steel that the founder used in shoes to make the metal last under the foot arch. Salvatore Ferragamo’s 18-karat gold sandal chiseled by goldsmiths from the Palazzo dell’Oro in Florence for an American client, 1956. century, Ferragamo patented a complex construction method for the sole and heel in metal, which, despite being rigid, could be as comfortable as a leather shoe, while allowing rich embellishments via refined engraving and chiseling carried out by Florentine goldsmiths.
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