Ferrari CEO says Ferrari EVs will be 'emotional.'
"Electrification is a new way to provide our customers a unique driving experience, and I've no doubt that our electric powertrains will give clients the same thrills of combustion engines," Vigna told."The point is how to extract the best emotion from the use of this technology, giving something unique to the clients."
Vigna credited Tesla with accelerating change within the automotive space, saying it"shook up the industry and accelerated processes and decisions." He also called its cars"functional" vehicles that are"meant to go from one point to another." "You don't care about its brand; what really matters is that it moves you," he added."Separately, there are emotional cars that gives you a unique driving experience, like Ferraris.""Most people are looking too much at the technology itself, so you have people talking about things such as axial flow, radial flow and power density, when the most important thing is the client's perception," he told.
Road & Track staff writer with a taste for high-mileage, rusted-out projects and amateur endurance racing.
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