Festival fashion is roaring back after a decade-long hiatus thanks to 'Daisy Jones,' Coachella, celebrities, and influencers
Festival-goers at Coachella on April 16, 2023, in Indio, California.It's officially music festival season, which means the return of festival fashion.
Music festivals like Coachella have been around for decades, but it wasn't until the 2010s that festival fashion as we know it today really took off., Refinery29 fashion editor Georgia Murray catalogued how styles had changed from Woodstock and Glastonbury in the 1960s and '70s to Coachella and Afropunk in the present day.
Fast-fashion brands like Boohoo, ASOS, and Nasty Gal started offering their own festival collections, and e-commerce shopping destination Revolve even began. The invite-only event — which has its own musical performances, free booze, and shopping experiences — quickly became the premiere venue for influencers and celebrities to see and be seen.
Heather Ibberson, retail analyst at EDITED, told Insider by email that for a lot of people, the return to some sense of normalcy still feels new, and that's partly what's fueling the festival fashion trend. Since the show premiered in March, Pinterest searches for"bohemian outfits" jumped 85%, according to EDITED data.
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