Ffora has launched design-focused accessories for the disabled community.
Post-Parsons Jones worked as a social innovator for Eileen Fisher through a 12-month residency arranged through the CFDA. After being Involved with the company’s take-back program and its Remade collection, shr left Eileen Fisher in 2016. She then created some commissioned pieces for the Museum of Arts Design, and the Museum of Modern Art, at the requests of curators at both institutions.
Her brand’s name Ffora is a riff on the Latin word “fora,” which means forum. “In our focus groups, it felt like everyone had an opinion, a place to say and everyone’s voice was accounted for,” Jones said. The direct-to-consumer brand debuted in the U.S. Tuesday with a few accessories. The proprietary attachment piece retails for $49, the cup holders are $25, one crossbody bag is $108 and another style is $138. “I believe that great iconic brands are built on a really concise assortment of products. The disability community has constantly had to adapt and modify.
With a patent for the modular attachment system, Jones said “the design was left very open-ended with the ambition to potentially license to other brands in the future. We want to make sure that we can raise the bar in designing for people with disabilities. We also want to help other brands serve this huge demographic of people. Doing brand collaborations would be a wonderful way to show these products can work on wheelchairs.
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