With its new K-Duo line, Keurig is doubling down on its efforts to win over coffee snobs. Good luck with that.
THE LOOKS I GET when I rhapsodize about the joys of sipping Keurig-made coffee are, at best, impolite. I’ve been told that I’m a “monster,” that I’m drinking “trash,” that I’m helping destroy the planet by adding to the billions of non-biodegradable K-Cup pods.
Keurig is well aware of this stigma. “You’re probably not going to find a barista out there that will advocate for us,” admitted brand spokesperson Katie Gilroy in February. But while any other brand that dominates 22% of a given U.S. market—especially one as robust...
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