Can wearable tech actually improve human connection? With the debut of Spectacles 3, Snap Inc. insists that it can. Here is your first look.
TO SEE SPECTACLES 3, I have to ring a bell outside a Richard Serra–rust–colored steel gate in Venice, California. It is cliché by now to talk about the Oz-like enigma of tech companies, but Snap Inc.—as it was renamed three years ago, upon its expansion into hardware—makes it hard to resist.
The designers have brought along a mirror. Trying on the Nico, an oversize black style from second gen, I feel a bit like the Terminator; with the new Mineral, the look is closer to a sexy futuristic cyborg lounging poolside on Mars. A key update is the dual cameras, one on each lens, which create a sense of depth perception. “So it’s as if you’re watching the world through your own two eyes, rather than through the screen on your phone,” explains Snap designer 3.
When I later reach the company’s charismatic CEO, Evan Spiegel, by phone, he sounds disappointed that his team didn’t allow me to test-drive Spectacles beyond the office. “They didn’t let you outside, huh?” he says. He’d just worn a pair while on vacation in Australia with his wife, model Miranda Kerr, and son, Hart. “We got the funniest 3D videos of our one-year-old encountering a pig for the first time,” he says. “It was pretty epic.
Despite all this, Spectacles haven’t become as ubiquitous as other wearable tech, such as the Apple Watch. In 2017, after debuting the first generation, the company had to take a $40 million write-off for unsold pairs. The new iteration will have a more limited run, but Spiegel says the point isn’t selling tons of hardware but rather taking a step-by-step approach to innovation. “The goal with the first version was just getting people comfortable wearing a camera on their faces,” he says.
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