Fisker recently released additional details on its Rōnin Super GT, an all-electric convertible that was showcased at the company’s first-ever Product Vision Day
on August 3, 2023. One of the biggest shockers was the price tag , but before we got to further details, let’s talk a bit about why manufacturers are seemingly wasting time on such expensive vehicles.Electric vehicles have a long history of being expensive. In the early days of electric cars, they were available for as little as $1,000, but most were considered luxury items, with fancy interiors and expensive materials.
Fast forward to the present day, the market for electric vehicles has seen significant growth and advancements. While EVs are now more accessible and affordable than ever before, there are still luxury models that come with a hefty price tag. Manufacturers have been doing this for decades with ICE vehicles, and it has always helped the brand feel more premium to buyers. Not everyone could afford a Corvette, but when the Chevette and Cavalier had the same bowtie, it at least helped them look a little better.Fisker’s leader wasn’t afraid to tell us why they’re doing a $385,000 vehicle:
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