While Fitbit's health services and new features could propel its health play forward, they could also put it up against new competitors:
Among the new initiatives are boosted smartwatch health features — including sleep-quality trackers and a voice skill from Amazon's Alexa that can initiate exercise regimens — as well as a health-focused subscription program, dubbed Fitbit Premium. We have
that Fitbit should build out its health division to recoup from lagging revenue— and its recent announcement gives us a glimpse into how it's narrowing in on this space.Fitbit's new health-focused ventures portend the opportunity for new and expanded relationships with healthcare partners. The new subscription health service could reel in payer partners since it upgrades Fitbit's current employer-focused program. Fitbit Premium — which costs $10 monthly and will eventually be covered under its employer program — mines consumer data to provide personalized health insights and tips related to sleep, nutrition, and exercise.
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