Fitbit is hoping to shift its business model from relying on hardware sales to selling health plans and governments on software and services.
in the global smartwatch market and has a far bigger app ecosystem it can offer to customers, who are already using the iPhone.
Singapore, with a population of about 5.6 million, has a program in place to use technology "to encourage Singaporeans to adopt healthy living and affect behavior change," said Zee Yoong Kang, CEO of the country's Health Promotion Board, in a statement. Like many other countries, Singapore has rising rates of diabetes and heart disease, and is looking for ways to reduce health costs by encouraging its citizens to eat healthier and exercise more regularly. The initiative with Fitbit is called Live Healthy SG.was among those vying for the bid. While the Fitbit Inspire sells for well under $100, the cheapest Apple Watch starts at about three times that amount. An Apple spokesperson didn't respond to a request for comment.
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