Billboard staffers chatted about EdSheeran's 'Bad Habits' and answered 5 burning questions about the release.
While BTS'"Butter" and Olivia Rodrigo's"Good 4 U" remain locked into the Billboard Hot 100's top two spots for the sixth consecutive frame this week, a debut pulls up just a few spots behind them:The global pop star's newest single is an uptempo, '80s-indebted, decidedly nocturnal pop song that's already off to a dynamite start at radio, and has earned no shortage of comparisons to the man behind theof the past decade. But while the No.
1."Bad Habits" debuts at No. 5 this week – excellent for an average pop artist, but down a little bit from his No. 2 bow for his Justin Bieber collab"I Don't Care" in 2019 . If you're Ed Sheeran, how good are you feeling about the debut, on a scale from 1-10?: 8.
2. Does the slightly lower debut portend a shorter shelf-life for"Bad Habits" than those other long-lasting Sheeran hits, or do you see it still having room to grow and endure from here?: As previously mentioned, this song has a seductive quality that I suspect will cause it to grow on people over time. Upon first listen it's like"okay, well done, Ed!" but listening to it again reveals the song to have greater complexity than one might absorb upon first listen.
3."Habits," along with its music video, has been cited by many as being obviously inspired by The Weeknd and his recent album cycle.
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