What does 'Flowers' mostly owe its tremendous initial success to? And are there any lessons other artists can take from it? Billboard staffers discuss these questions and more below.
: My lame instinct is to tell you that it’s a combination of these factors, but it’s hard to look past the power of a good fan theory in conjunction with TikTok’s impact. There are already more than 1.2 million user-created clips on the platform that use the song as a backdrop, and the additional layers to the perceived deeper meaning behind it all continue to roll in.
3. Given that the strategy and promotion behind “Flowers” seems to have paid off pretty well, what’s a lesson that you think other artists and their teams might be able take from its resounding debut?: Be mysterious! Those posters around Los Angeles got fans so excited with little to no information. Instead of shoving the promo down their throats, Miley let the music speak for itself — and that worked out so well for her.
4. Now that Miley has scored her first no-doubt crossover smash in a while, who’s another veteran pop star with lesser commercial returns recently who you think might be due for a home-run comeback in 2023?Katie Atkinson: We can look at the exact same 10-year time frame as Miley and see that Katy Perry’s only top 10 Hot 100 hit since 2013 is “Chained to the Rhythm” with Skip Marley, which peaked at No. 4 in 2017 and quickly dissipated. Knowing what a major force she was in pop – with nine Hot 100 No. 1s and 14 top 10s – she could be just one song away from her own renaissance.
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