Covid-19 saw women leave the workforce in record numbers—here’s how companies can capitalize on that disruption to reverse the trend.
. “Childcare is not a luxury,” stresses Feldt. It is essential infrastructure, and companies need to get on board with both creating their own and supporting public policies that signal an awareness of this reality.
This doesn’t necessarily mean building an on-site childcare center; companies can provide direct financial support for childcare while also advocating for childcare tax incentives.In Feldt’s experience, women value work with a purpose. While many companies share their core values with customers, they may not focus on communicating these values internally.
Don’t try to do it by yourself. Covid-19 has revealed concerns shared by many, which means you can identify allies.No stranger to alliance-building, Feldt’s work with Take The Lead specifically aims to achieve gender parity in the workplace by developing women’s leadership skills and elevating their leadership intentions through training, coaching, thought leadership, and networking opportunities.
“An example is our newly launched Academy for Advanced Leadership,” notes Feldt. “It’s a monthly membership program designed for women who want to elevate their lives and their careers and lead with purpose, clarity, and intention – all elements that underscore successful alliance-building.” Re-engaging women in the workforce makes sense for everyone; companies with women in leadership are more innovative and I see this time as turning chaos into opportunity. Now is the moment when we can make these changes.
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