The biennial Florescence event puts flowers and plants front and center at the Museum of...
Both Elmer and Frankema talked about sustainability and the environment as big issues for floral designers now. Frankema might be one of the most sought-after designers in Europe now, but she said they still reuse and recycle everything in her studio.
"I won the World Cup, and wire is my thing, so everyone is asking me to do wire now. But in the back of my mind I'm busy with new things. Sustainability is the big thing in floristry now," said Frankema, who lives in northern Holland."Wire is easy to reuse. You can make a construction and use it a couple of times, or you can take the wire out and rebend it and make something totally different.
The second floor of the building will hold the bulk of the show, including several categories of floral design entries and designs intended to interpret artwork.While most floral hobbyists aren't interpreting Renoir, Van Gogh or Monet through flowers, they may connect more with entries in the tablescape category.
The most whimsical part of the show likely will be the floral fashion design exhibits, when designers"dress" full-size mannequins in"clothing" made completely of floral and botanical materials. This year's theme for this category is fashion designers through the ages, and the work of Coco Chanel, Christian Dior, Emilio Pucci, Bob Mackie and Valentino will be interpreted."We're always trying to escalate it to be more 21st century," Elmer said.
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