Hear our story, straight from the source (aka our two Co-Founders Amanda & Merrill), on the BusinessOfHome podcast!
. In its earliest days, the site was a community-oriented cooking resource featuring reader-submitted recipes. Over time, it began selling cookware and home goods to its audience, who sometimes chipped in to help design some of Hesser and Stubbs’s best-sellers.
“Whenever we’re launching something new … we always make sure to try and remove ourselves from the nitty-gritty and the execution and the planning, and put ourselves in the position of our readers, our shoppers, our community, and ask ourselves the often very tough question: Is this actually serving them the best way possible?” she says. “It’s a discipline that you really have to work at.
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