Foot Locker's new deal with Nike won't get them the hottest sneakers

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Foot Locker's new deal with Nike won't get them the hottest sneakers
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Foot Locker touts a renewed partnership with Nike — but it still won't get the hottest sneaker releases

as CEO of Ulta, where she led the company through an extraordinary period of growth before stepping down in the summer of 2021. With expected growth from non-Nike brands, Foot Locker expects total annual revenue to increase from $8.5 billion to $9.5 billion by 2026.Speculation had been building about Foot Locker and Nike working more closely together again since December whenDillon also said Foot Locker has"restarted" joint planning and data and insight sharing with Nike.

The updated partnership doesn't mean more limited edition Nike shoes like Dunks and Jordans for Foot Locker. As part of the new partnership with Nike, Foot Locker will use its House of Hoops brand to highlight performance basketball shoes for rising NBA stars such as Jason Tatum of the Boston Celtics.

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