Stilt-houses in Chongqing have suddenly become a tourist hotspot, thanks to social media
above a river, Hongyadong is a stilt-house complex in mock-traditional style in the city of Chongqing. Its bars, restaurants and golden neon lights have been a popular draw since it was built in 2006. Last year the number of visitors surged.
The main reason, it seemed, was Hongyadong’s sudden popularity on a social-media app, Douyin, which is used for sharing photographs and 15-second videos. By the end of the year the waiting time to get in was three hours. For a while Hongyadong—a jolly enough place but hitherto on few people’s bucket lists—became the biggest attraction in China after the Forbidden City, says Mafengwo, a travel website.Social media have transformed tourism worldwide.
Uploading a picture or video from a photogenic spot to sites such as Douyin and Kuaishou is known in China as, meaning “punching the card”. The word is also used to refer to the practice of registering your presence at a location that has already become hot, such as Hongyadong. The aim is not to produce a well-crafted video or beautiful photograph, but simply to show that you have also been to the places that are popular.
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