Our annual list of ForbesSmallGiants showcases 25 businesses that value greatness over growth
The Aquilinos founded their landscaping and snow-removal business in 1988 and passed it on to their son Mark in 2015. Mark decided to focus on improving his people’s connections to one another and to their work, and as a result, annual employee retention has risen from 45% to 85%.
"We really like to use Outdoor Pride as a vehicle to motivate others to give back," he says, and he launched the Aquilino Foundation this year to support projects like a local literacy program. The company has also been investing in going green, turning to electric mowers and blowers and adopting a brine solution for snow removal to reduce salt consumption."At the end of the day, we're stewards of the Earth," Mark Aquilino says.
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