Ford Dealers That Want To Sell EVs Will Have To Agree To No-Haggle Pricing | Carscoops carscoops
including one specifically for the public. Model e Certified Elite dealers will also be guaranteed an allotment of “x amount” of EVs per year.
Dealers must decide which of the two certification levels they’d like to participate in by October 31st of this year. Those who want to hold out can wait until the second wave of Model e certification opens up in 2027. Those who do become part of the program will enjoy the exclusive benefits starting in January of 2024 and then onto December 2026.
Regardless of which certification a dealer chooses, five new pillars are set forth for any that wants to sell EVs. They include, charging, eCommerce, physical experiences, and digital experiences. In that group, the eCommerce pillar includes a stipulation that dealers offer transparent non-negotiable pricing. To ensure that dealers are complying with that rule, Ford will conduct post-sale surveys with customers.
Here’s the only big problem with the plan. Dealers still set the final price and until Ford is willing and able to come down hard on those who gouge customers, markups will likely continue. Nevertheless, we’re excited to see these changes coming down the pipeline. Fiercer competition among automakers only makes for a better product in the end.
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