Ford splits business into separate EV and combustion units
for all of Ford. Effectively, the badge hopes to edge closer to the fast-moving, tech-driven cultures of its EV-only competitors.
The ICE division, Ford Blue, will concentrate on"relentlessly attacking" costs, improving quality and streamlining operations to help turn a profit. Blue will supply hardware-focused engineering and manufacturing to the rest of the company., who joined Ford in September 2021, will lead the unit's development as its Chief EV and Digital Systems Officer.
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