Forever 21's recent diet bar partnership is part of a bigger problem in the fashion industry
Looks like it might be time to find a new fast-fashion fave. On July 23, retail giant Forever 21 made a serious marketing misstep, when it was revealed that the brand—beloved by tweens and the young at heart alike—was shipping diet bars to customers in their online clothing orders.
In response to the outcry, Forever 21 issued an apology to multiple media outlets, but a blanket one at that, stating: “From time to time, Forever 21 surprises our customers with free test products from third parties in their e-commerce orders. The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed.
My wife ordered men’s clothing from Forever21 recently and got an Atkins bar, as well. No matter how you square it, it’s shaming — clothing that automatically comes with an implicit suggestion to go on a diet; a message that you are not Good Enough as you are. https://t.
And, this constant barrage of info, telling us that we should be striving for a perfect goal weight, can be super toxic and have some seriously harmful effects—especially for young women. “Why are you even going into that area?” asks FLARE contributor Lora Grady, a beauty editor and body-positive writer. “To me, food and clothes shopping don’t go hand in hand. Unless I’m buying a pizza T-shirt or an ice-cream phone case, the two don’t intersect.”
Even Beyoncé is guilty of promoting diet culture. Recently, Queen Bey took to YouTube to share the 22-day super strict, plant-based diet she went on in order to get in shape for her epic 2018 Coachella performance.
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