Forever 21's online customers have begun opening the packages that land on their doorstep to find the clothing they ordered—and a diet bar that they most certainly did not. The fast-fashion retailer has started sending sample Atkins lemon bars, which proudly advertise three grams of carbs, along with online orders. It isn’t clear just which orders receive this unsolicited weight loss nudge, but judging from a growing number of complaints on social media, most of the impacted customers appear to have ordered from the company’s plus-size collections.
Forever 21's online customers have begun opening the packages that land on their doorstep to find the clothing they ordered—and a diet bar that they most certainly did not. The fast-fashion retailer has started sending sample Atkins lemon bars, which proudly advertise three grams of carbs, along with online orders.
Of course, Atkins-branded products are an offshoot of the low-carb diet craze that took off in the early 2000s. The company advertises its bars as a way to “stick with your low carb diet.” Its new line of lemon bars, which are included in Forever 21 packages, are part of Atkins’ snack collection, which is specifically marketed as a way to “treat yourself without worrying about your carb count.” So, to be utterly clear, while they are labeled as a “snack,” they are diet bars.
As of this writing, Forever 21 did not respond to Jezebel’s request for comment. We will update this post if they do.To receive an unsolicited diet bar isn’t just an insult; it’s a potentially dangerous invitation to question and critique oneself. That is especially true while buying clothes, andwhile buying clothes from the plus-size line of a mainstream retailer like Forever 21. One Twitter user
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