Is Forever21 and fast-fashion on the way out? 👀 Probably not...
“Retailers are facing dramatic shifts these days. Those that have a model that utilizes too much space, stores that are bigger than needed and require more rent and even merchandise, creates an obsolete formula,” Marshal Cohen, Chief Industry Advisor at retail analytics firm the NPD Group tells MTV News. “Combine with the ability for competitors to play in a similar arena as fast-fashion retailers and sell fashion products at a great price, and that too breaks the fast fashion model.
“I honestly only shop at Forever 21 if I am looking to waste time,” Marissa, a 19-year-old student at Cornell University told MTV News. “When I want to go shopping, the store is not my first choice because I have to search for something I like. Almost everything seems cute at first glance, but awkward when you take a closer look.
Other students felt that the company’s once super on-trend styles haven’t kept up with the times. “Being away at college, I could no longer ensure the quality of items being shipped to me,” 21-year-old Cameron told MTV News. “The price isn't worth it if what you buy is only good for one wear.” Instead, she shops at Fashion Nova. “It caters more to curvy women, and their return policy is easier,” she added, noting that their options are still within the same price point as Forever 21.
But while some shoppers are simply looking to other companies with similar turnaround models, many customers have become more aware of the societal and environmental impact that fashion leaves in its wake. For its part, Forever21’s website cites sustainability efforts in the form of recycling programs for used clothing as well as recyclable packaging, but the fact remains that the amount of clothing being made with wasteful and harmful materials is still a major problem.
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