Apple's M1 macOS laptops have all been updated and the choice of MacBook Air and MacBook Pro looks settled. But wait, there's a surprise in store from Tim Cook and his team...
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WWDC22 at Apple Park on June 06, 2022 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC22 developer conference. Back in the Intel days, there was a natural hierarchy in the MacBook portfolio. Light and thin meant less processing power but more convenience. That was the place of the MacBook Air. As you demanded more power, you claimed up the portfolio to the MacBook Pro, larger, bulkier, with better thermal options, and of course, more expensive..
As for the MacBook Pro, the M1 Pro and M1 Max pushed the performance envelope higher, and the M2 Pro and M2 Max built on that. The Pro laptops have power and performance akin to a workstation. While some will continue to buy the MacBook Pro because of the status of the “Pro” name , those that genuinely need the MacBook Pro are a smaller part of the addressable MacBook audience.
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