The former Netflix and Hulu executive says Apple will also have a large marketing advantage over its streaming rivals.
and Hulu executive told CNBC on Wednesday that he believes the tech giant will immediately be able to compete with existing rivals., some have raised questions about whether its initially slim content offerings will be enough to generate subscriptions from people who likely already pay for a competing service such as HBO, Showtime, Netflix and Hulu.
"I think they are being very deliberate in the initial selections and the genres they have gone after. They have popular genres with absolute marquee, best-of-breed talent," said Gallagher, who served as Hulu's director of strategy and business development before joining Netflix as its director of content acquisition.
"If they're consuming great content, [users] won't churn out of the service and churn is key metric for these services," Gallagher said.at its Cupertino, California headquarters. But the bulk of the attention has been focused on Apple's service offerings, which in addition to Apple TV+ include its gaming subscription,. Launching Sept. 19 in 150 countries, it provides subscribers access to more than 100 new and exclusive titles to download from their iPhone, iPad, Mac or Apple TV. It will cost $4.99 per month.
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