Verishop, a shopping website and brand incubator launched earlier this year by former Snap exec Imran Khan and his wife, has partnered with U.S. mall owner Unibail-Rodamco-Westfield to open 14 stores through next year.
Verishop has also started launching its own brands.Verishop opened its first store with Westfield for its skincare brand Ghost Democracy., has struck a deal with U.S. mall owner Unibail-Rodamco-Westfield to open 14 stores through next year. That will include a mix of pop-up shops and permanent locations, the companies said.
Verishop, in addition to being an online marketplace where people can buy from trendy apparel brands like Vince and LoveShackFancy, has opted to launch some of its own brands. Ghost Democracy, which sells skin creams and facial oils; Billed the Label, a women's clothing brand; and Lett, a leisurewear brand, are among the first. The company says it has more in the works.
"We hope to have more interactive conversation with our target consumers to learn about their needs and how we can address them. ... We expect to learn a lot from this partnership and will continue to iterate from there." Verishop has raised $30 million to date, according to a person familiar, who asked not to be named because the information isn't publicly available.
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