Former Starbucks CEO Howard Schultz announced in a letter to his supporters on Friday that he is formally forgoing an independent presidential run in 2020.
"I have concluded that an independent campaign for the White House is not how I can best serve our country at this time," Schultz writes in a letter to supporters posted on his website.
The former CEO's never-fully-realized campaign was hinged on the idea that voters were looking for a moderate voice amid growing polarization but often faced criticem for playing both sides of issues without offering substantive plans forward. And in announcing he would not run on Friday, Schultz bemoaned that Americans weren't supportive of independent candidates.
Schultz, who without ever formally announcing a presidential run tried to carve out a moderate lane amid seemingly growing partisan times, had been eyeing the Democratic primary, weighing his decision in part on how well former Vice President Joe Biden performed in the summer months of the campaign and first few debates. A Shultz staffer told ABC News over the Summer that if Biden had a “strong” showing in the early months, it would “narrow options” for the billionaire.
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