.FortniteGame is catapulting Nike — and potentially other financially robust fashion brands — into a gateway to innovation.
Tuesday’s launch of the “Airphoria” is an immersive experience. It is a Fortnite island that was created using the months-old Unreal Editor for Fortnite, which highlights custom content. Fortnite and Nike collaborated on the project with support from the company’s creator studio Beyond Creative.
Looking further out, he said, “From the Epic Side, this continues to show how important a category fashion is.” Both executives declined to comment on projected sales estimates for the cosmetics and T-shirts. While “Airphoria” players will dive into sophisticated visuals as they leap from one skyscraper roof to another and race around laser beams, the T-shirts are basic co-branded styles. Asked about that disparity, Faris said the physical was designed to commemorate the moment. “It’s a pretty bold experience that we’re launching. We’re looking at this as the future of sport.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Nike Has Debuted Their New Airphoria Island In FortniteNike has a brand new attraction for you to visit in Fortnite as they have created the new Airphoria Island to check out today.
Leer más »
Nike Brings .SWOOSH to Fortnite's 240M Users With 'Airphoria' Virtual ExperienceThe new collab between dotSWOOSH and FortniteGame drops players into 'Airphoria' where they can earn the Air Max 1 '86 Back Bling after playing for 10 minutes. RosiePerper reports:
Leer más »
North Korea calls failed spy satellite launch ‘the most serious’ shortcoming, vows 2nd launchTop North Korean officials vowed to push for a second attempt to launch a spy satellite as they called their country’s first, and failed, launch last month “the most serious” shortcoming this year and harshly criticized those responsible, state media reported Monday.
Leer más »
Brands Wanted to Cut Out Stores. Not Anymore.Why brands that left bricks-and-mortar department stores for dead are living to regret it
Leer más »
Victor Wembanyama signs with Nike for start of NBA careerSonny Vaccaro, the former Nike executive who signed Michael Jordan, said Wemby could receive a 'blank check' from a sneaker brand.
Leer más »