Fortune's long-running Brainstorm Tech conference is on its way to Utah.
The event launched in Aspen in 2001 as a small summer retreat for "those interested in discussing global business issues and innovation," according to Fortune. It has since grown into a gathering of leaders from Fortune 500 companies and draws investors, banking executives, startup founders and global thought leaders together for a three-day conference aimed at exploring the latest in tech and innovation.
Fortune Media CEO Alan Murray said the innovation sector has evolved dramatically since the first iteration of Brainstorm and noted technology now "permeates every industry." Murray said the move to Park City makes sense at multiple levels, including ease of access and its location amid a burgeoning"We thought there was a need for a refresh and rethink," Murray said. "The Montage is a lot easier for very busy business people to get in and out of.
Murray said Brainstorm Tech is a carefully curated event and works to upend the typical business conference structure of segregating speakers and audience. Instead, Brainstorm aims to build a community atmosphere based on dynamic interactions.
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