Julian Dunkerton, the founder of British fashion group Superdry , has become the...
FILE PHOTO: Signage is seen at a Superdry store in London, Britain, March 1, 2019. REUTERS/Toby Melville/File Photo
Dunkerton, the group’s biggest shareholder with an 18.5% stake, rejoined the board in April, prompting the existing directors, including chief executive Euan Sutherland, to resign en masse. Dunkerton’s return followed a string of profit warnings as the retailer struggled to expand beyond its sweatshirts, hoodies and jackets with random Japanese text and as demand fell in its wholesale and ecommerce business.
Superdry’s board said Dunkerton had agreed to continue in the role, overseeing his strategy to restore the brand to its design-led roots and lead the business back to growth.
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