Looking to keep the NFL momentum going until February, Fox Sports says it has sold about 78% of its total ad inventory for Super Bowl LIV, which will be held in Miami on February 2. Two and a half …
says it has sold about 78% of its total ad inventory for Super Bowl LIV, which will be held in Miami on February 2.
Two and a half months before the big game, Fox confirmed having fetched prices in the range of $5.5 million to $5.6 million for a 30-second spot. That’s up significantly from the roughly $5.1 million to $5.3 million CBS took in last year. CBS took in $382 million in total revenue from the game, according to Kantar Media, which would mean a $400-plus Super Sunday is in store for Fox.NFL has regained its mojo, with ratings in the aggregate are up 9% in the season to date.
Seth Winter, formerly with NBC, joined Fox Corp. earlier this year to head ad sales for Fox Sports. Former Fox News sales chief Marianne Gambelli was promoted to the top ad sales position last year.
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