Introducing the scented leather handbag of your dreams.
While Fendi’s rich materials served as Kurkdjian’s primary muse, FendiFrenesia is also something of an ode to the house’s late creative director, Karl Lagerfeld. Lagerfeld designed the house’s FF logo, which stands for “fun fur,” in 1965. “Every time I create a scent, I give it a name first,” said Kurkdjian. “I wanted a name with the double F—it’s my little tribute to him.
This olfactory-induced nostalgia seems to have been a motivation for Mrs. Fendi and this project, too.. “The leathery and musky notes of FendiFrenesia remind me of Selleria leather, which is at the core of the Fendi DNA. For me, this Roman leather represents my heritage and recalls the nobility and grandeur of Rome,” she explained. “The most luxurious scent is one that brings you a moment of joy, one that triggers the memory of a special moment or feeling that is unique to you.
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