Fred Franzia, the man behind 'Two Buck Chuck' and other value-priced wines that revolutionized the industry, has died.
New York Fred Franzia, the man behind"Two Buck Chuck" and other value-priced wines that revolutionized the industry, has died. He was 79.
Bronco Wine Company, the 49-year-old company he helped create with his brother and cousin, announced his death on Facebook, writing that it's"truly saddened by the passing of its founder and CEO, Fred Franzia." He passed away early Tuesday morning with his family by his side at his home in Denair, California, the company said.Franzia championed affordable wine for the masses and frequently criticized his higher-priced competitors.
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