The freelance workforce could increase by 10 million—here's what that means for employers:
, noted that, “… as employee retention reaches an alarming low, companies are losing some of their best talent to the gig economy.
“To compete with the freedoms offered by freelance platforms, companies are going to have to up their benefits and flexibility. Before the pandemic, my company outsourced some work, but very little— most of it was to media marketing companies, which largely managed the minute work like a draft deadline,” she said.
“Now with the surge [in freelancing] my department spends more time than I’d like to admit hiring freelancers, following up, and essentially seeing the job to the end. We’re learning to be flexible, but I’m already thinking we need a new position just for that. We may need to start seeing freelancers as a wholly separate department with its own management, for the most efficient experience,” Pearson observed.
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