WATCH: Heetch, a French ride-hailing app, was launched in Senegal in January. It is one of two such apps to arrive in recent months to test a largely untapped market
She left all that behind when French ride-hailing app Heetch launched in January. The ride costs a little more, but she considers it a small price to pay for the peace of mind of a better car and fixed price.
A growing middle class and widespread smartphone use have created an attractive market in Senegal, but there are challenges. Many drivers are illiterate, have never used a GPS and are used to negotiating prices.A person checks the Yango taxi app on a phone, in Dakar, Senegal March 13, 2022. REUTERS/Ngouda DioneYango, active in 21 countries worldwide, launched in Ivory Coast in 2018, where it competes with industry giant Uber .
Any taxi driver can sign up for either app if they undergo training and their vehicle meets safety standards. While a few hundred have signed up for Heetch and Yango, some are unimpressed.
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