A French soccer commercial went viral ahead of the 2023 Women's World Cup for pointing out gender biases in the sport.
The clip — which has made its rounds on social media and has more than 4 million views on
— begins with highlights from what appears to be the men’s team. The announcers excitedly call the game as the players score goals in several instances and cut to snippets of fans cheering. “Fantastic, what a beautiful team!” the voiceover exclaims in French. “This is the football we love!” The video then fades to black and the words, “Only Les Bleus can give us these emotions. But that’s not them you’ve just seen,” appears on the screen. The ad then rewinds back the highlight reel and cuts to a clip of someone editing footage to make it appear that men were scoring the goals when in fact, it was the women’s team instead. The clips of the elaborate deep fakes are displayed side by side, then the original footage is shown.
“At Orange, when we support Les Bleus, we support Les Bleues,” the final message of the video reads.
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