They’re on a streaming break — but “Friends” will still be there for you. WarnerMedia’s home entertainment division is aiming to capitalize on the brief disappearance of the hit sitcom from streami…
and Peacock, respectively, disc sales for both complete series skyrocketed: Physical sales spiked in July and remained high through the end of the year.
“I know a lot of fans were upset when it exited Netflix, so we wanted to make sure that fans know where to find ‘Friends,’” Markson says. “We’re looking at a broad-based marketing and publicity plan to get the word out and to continue to drive sales around the franchise.” Markson notes that promotional activities with regional partners have already started, and media buys will begin in the next several months.
According to Chandler-Payatt, total disc sales in fiscal year 2019 declined 22% in units and 20% in revenue, but declines for TV shows were smaller , and helped by “Game of Thrones” , the “Yellowstone” series and complete series of other popular catalog titles. Digital sales, meanwhile, were up 5% in 2019 — buoyed by theatrical titles.
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