From editorial to brand, how four editors did it:
Author:Stephanie SaltzmanPublish date:May 31, 2019Updated onMay 31, 2019Welcome to Career Week! While we always make career-focused content a priority on Fashionista, we thought spring would be a good time to give you an extra helping of tips and tricks on how to make it in the fashion and beauty industries.
Renee Jacques, Creative Content Strategist, SupergoopHer career path: I got my undergraduate [degree] at FSU, where I was the news editor of the school paper. Then I moved to New York City to pursue my Masters in Journalism at NYU; while there, I got an internship at The Huffington Post in the style and beauty section before moving on to Allure as a digital editor. After that, I branched into the brand world and started as the content manager at Soko Glam.
Why she chose Supergoop: Ever since I worked at Allure, I'd been impressed with Supergoop's innovative approach to sunscreen and [Supergoop founder] Holly [Thaggard]'s down-to-earth philosophy. I wasn't really looking for another full-time job when I found out about this role, but after meeting the team and seeing how awesome and welcoming the culture is, I felt confident that it would be the right company.
How she thinks beauty brands stand to benefit from hiring former editors: People with editorial backgrounds can bring a more human, real aspect to content. Since I don't come from a marketing background, I like to create content that's less brand-focused and more educational and advice-driven. How she decided to make the jump: By late 2015/early 2016, things were changing quickly — teams were shrinking and consolidating, friends were getting laid off, the pivot to video was happening. Listen, I'm from a steel mill town in Northeast Ohio — everything I did up to that point exceeded all the dreams I imagined for myself when I first got into this business, but it was definitely time to try something new.
Her advice for editors considering moving to a brand: I was a mentor at Hearst, and I'll give the advice I gave to my mentee, who made her own leap from the editorial to the brand side this past year: Use your network and ask if someone at a brand you're interested in can help you get an informational interview — all the better if there's an opening you might be qualified for.
Her role at Beautyblender: I'm the head of copy at Beautyblender, so I oversee our voice, from our packaging, press and influencer mailers to our visual merchandising displays and product detail pages. How she decided to make the jump: I really had only envisioned myself in magazines, so moving to a brand wasn't on my radar until about a year before I made the jump. The editorial landscape was changing so much; I adapted with the times but also craved something different. I wanted to stay in beauty because I love it and had built my career around it, so I turned my attention toward brands.
My two years in digital also helped me prepare for the pace. I don’t think I’d ever been as "on" as I was during my time at TeenVogue.com, so now, juggling doesn't feel so daunting.
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