Guest column: From Disney+ to Apple TV+, how the streaming war will be won
has deployed several prelaunch marketing techniques to boost early sign-ups, including a promotion offered to devoted Disney enthusiasts at its D23 convention that gave away Disney+ for a $47 annual subscription with a three-year contract. To add further value to the offering, Disney+ will be bundled with Disney's Hulu and ESPN+ for $13 per month, a $5 discount compared with what it would cost to sign up for each of these platforms separately.
Netflix started operations in 130 additional countries in 2016 to bring its total to 190 territories. Much of its future growth will come from these countries. As a key strategy to drive future growth in those regions, Netflix is producing more of its original content outside the U.S. with a focus on attracting local audiences.
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