From Hangxiety to Dry January and AF, Sobriety is on Trend Post-Pandemic

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From Hangxiety to Dry January and AF, Sobriety is on Trend Post-Pandemic
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Hangxiety? Damp January? We break down these trending terms and also look at how our drinking habits have shifted since the pandemic.

a 54% increase in alcohol sales for the week ending March 21, 2020, compared with the same week the previous year. Online sales were up 262%. The initial stockpiling slowed down, but drinking at home didn’t: A study in“increases in alcohol use frequency and increases in the use of alcohol to relax/relieve tension and because of boredom, during the pandemic.”that in April and May of that year, bars across the state had record sales, particularly around Mother's Day.

“More and more social media influencers are speaking more openly about drinking less and improving their overall health,” Anderson says. He points to hashtags like #mindfuldrinking and #sobercurious that are driving millions of views on social media. Kroener at UTD emphasizes that short-term goals like Dry January won't replace medical treatment needed for addiction, but he says that if some level of awareness can be achieved and people realize the health benefits and social interactions benefits, then that’s great.

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