At a trendy restaurant in Iran's capital, customers sip Coca-Cola through bending straws as waiters bring caddies to their tables full of Heinz ketchup and two types of Tabasco sauce. Whether at upscale restaurants or corner stores, American brands like Coca-Cola and Pepsi can be seen throughout
1 / 9Iran Culture CollisionAn Iranian Customer buys a Pepsi in a grocery store in downtown Tehran, Iran, Wednesday, July 10, 2019. Whether at upscale restaurants or corner stores, American brands like Coca-Cola and Pepsi can be seen throughout Iran despite the heightened tensions between the two countries. U.S. sanctions have taken a heavy toll, but Western food, movies, music and clothing are still widely available.
Tensions have soared following the Trump administration's decision last year to withdraw from Iran's 2015 nuclear agreement with world powers and restore sanctions. In recent weeks Iran has begun openly breaching limits set by the accord, saying it cannot abide by the deal unless other signatories provide economic relief.
Asked about Coca-Cola sales in Iran, the Atlanta-based company said it had sold concentrate to Iran for over 20 years in line with U.S. sanctions policies. "Unfortunately, as is the case with all manufacturers, McIlhenny Co. has only a limited ability to stop illegal third-party distribution networks from secretly diverting our products to Iran and often must rely on U.S. agencies and law enforcement to identify front companies and individuals engaged in sanctions evasion," CEO Harold Osborn told The Associated Press in a statement.
At the city's Grand Bazaar, the capital's beating heart, a beach towel showing Mickey Mouse with a surf board in"So Cal" — southern California — hung on one rafter. Stacks of blue jeans were also on offer, but American brands like Levi Strauss have largely disappeared in recent months as Iran's currency has plummeted.
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