From Mercedes to Apple: 2024 iPad Pro with tandem OLED is worth the $200 price hike

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From Mercedes to Apple: 2024 iPad Pro with tandem OLED is worth the $200 price hike
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Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G.

In a period of flagging tablet sales, Apple 's iPad brought it roughly $7 billion in revenue in the first quarter of its 2024 fiscal year. That is a whopping 25% slump from the $9.4 billion its slates generated year-on-year, and a rather ominous sign for the iPad tablet sales going forward.

Apple must have looked at the dropping iPad sales numbers, and then looked back on the shipments' timeline to gauge which are the periods where iPads enjoyed the best sales.'s chart here, the last time Apple enjoyed a huge bump in iPad sales was when the iPad Pro series was released. The previous big bumps were the iPad Pro families before it in the spring of 2021 or 2020, and so on.

The automotive display market was growing leaps and bounds at the time on the wings of electric cars, and the Mercedes EQ-series Hyperscreen was made byWhy did Mercedes choose LG and not Samsung? Well, LG is the only OLED display maker that can supply meaningful quantities of the unique dual-stack technology that is also called tandem OLED.

The longevity of dual-stack OLED screens is at least a decade, during which the dreaded burn-in phenomenon of the blue diodes is guaranteed not to appear, unlike the current single-stack OLEDs on most phones. Phones are usually not used for 10 years, though, so the tandem OLED method was developed for devices with much longer life cycles, like tablets, laptops, monitors, and, yes, cars.

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